Friday, February 15, 2008
How to Successfully Demonstrate New Products and Releases to Your Sales Force
Occasionally, demonstrating new products and marketing material to the sales force can be a tough assignment. Perhaps due to their years of experience and on-the-ground knowledge, sales reps may have become set in their ways and cynical. Nonetheless, sales managers need to overcome the “Who cares,” “So what,” and “No more features” attitude of the sales force.
Read More...